Children develop financial habits by the age of 7

Dr David Whitebread and Dr Sue Bingham – University of Cambridge
The books

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Financial education begins with a story…

StoryWise helps parents build the right money habits in young children through the power of storytelling and supports these stories with simple parent/child activities at the back of each book.

Concepts like delayed gratification, saving for a rainy day and consuming less than you earn have been woven into these engaging stories.

We are passionate about building foundations for financial literacy in children so that they can make better money decisions that will serve them for the rest of their lives.

Amazon Reviews

This adorable story is full of so many great life lessons and messages to be teaching our children all packaged in the perfect little picture book. A great addition to any lesson plan or discussion about healthy money habits. I will definitely be buying the whole series.

Lindsey

Loved the storyline and amazing illustrations. Would love to re-read this to my daughter again and again. A book full of lessons about inclusion, togetherness, setting your goals, planning, and helping in times of need. Loved the book. 5 stars!!!

Navendu

I loved this book! The rhyming text flowed naturally, and went perfectly with the beautiful illustrations. The story teaches important lessons about diversity and being environmentally friendly. I also love the interactive activities at the end!

Shanita Allen

This is a Beautiful story with many life lessons that parents can sit down and discuss with their children. Lessons like conservation, goal setting, and judgment are just a few included in this beautiful story. The illustrations are captivating and Pula can be my friend any day. I highly recommend this book for your child’s home library.

M.Black

StoryWise works in two ways: through reading and doing.

Read the stories (from age 2).
Our stories use the power of story and rhyme to model the right principles and behaviors.

Do the activities (from age 4).
Do the simple saving activities at the back of the book to help develop the right saving habits.

Check out the resources page for free downloadable guides and tools

The research

Research by behavioural and educational experts, Dr David Whitebread and Dr Sue Bingham of the University of Cambridge (2013) found that our approach to money, such as delaying gratification and planning ahead, is set by the age of seven.

The power of story

Our brains are wired for story. For thousands of years, storytelling was a powerful survival tool for sharing knowledge and remembering life-saving information. It was also a way of passing down cultural beliefs, traditions and history to future generations.

Here to help

Our mission is to support millions of parents around the world to empower their children with the right money skills so that the next generation can manage their money better than previous generations.

Who we are

Author

Doug Lockhart

Doug has worked in marketing and communication for over 30 years. Working with a client base primarly in the financial industry, Doug was always alarmed by the lack of basic financial knowledge across 90% of customer segments. Read more...

Doug has worked in marketing and communication for over 30 years. Working with a client base primarily in the financial industry, Doug was always alarmed by the lack of basic financial knowledge across 90% of customer segments.

Countless research papers confirmed that the lack of financial education meant people just didn’t have the basic financial skills to make wise money decisions. And often these decisions created ongoing and unnecessary financial stress throughout their lives.

After suffering a stroke in 2019, Doug was inspired to do something about this pandemic of poor financial literacy. A research paper by two behavioral scientists from Cambridge University confirmed a hunch that Doug had fostered for a while – that good money habits are developed at a very young age.

This inspired him to create StoryWI$E Kids, a series of picture books with a clear purpose of changing the financial literacy of the next generation through the power of story and simple saving activities

Between writing children’s stories and surfing the best waves in South Africa, Doug has a passion to improve the financial literacy of the next generation.

He lives in Cape Town, South Africa with his wife Sonia and their two daughters, Caitlin and Isabella.

Illustrator

Marina Zorina

Marina Zorina was born in a small town near St. Petersburg, Russia. She has a Masters degree in painting from the Herzen State Pedagogical University, St. Petersburg. Read more...

Marina Zorina was born in a small town near St. Petersburg, Russia. She has a Masters degree in painting from the Herzen State Pedagogical University, St. Petersburg. Marina also has a Masters Degree in Pedagogy and is a qualified art teacher.

Her work is influenced by the Russian academic school of painting. Marina's desire to convey the flow of life through her work is inspired by nature and this is reflected in her paintings and illustrations.

Marina’s collaboration with Doug has allowed her to combine her academic and practical skills, including innovative digital media.

Marina lives and works as an independent illustrator in Linz, Austria with her husband Ivan and their young daughter.

STORYWISE BOOK SERIES

StoryWise helps parents build the right money habits in young children through the power of storytelling and supports these stories with simple parent/child activities at the back of each book.